IGCSE History


 

Hollywood

The cinema and the movie industry had developed before the First World War. At first the films were about twenty minutes long, but during the war the first 'epics' were made. These were feature films with massive sets and complex stories. they paved the way for the big boom in the cinema industry in the 1920s.

The 1920s, and to a lesser extent the 1930s, was the 'Golden Age of Hollywood'. Movie companies were founded and the first real film stars emerged and nearly 100,000,000 people went to see a movie each week. The movie industry came to be based in Hollywood. This was largely by chance. At first films were made in New York, but because early films were made in the open air, Hollywood was a better location. The climate was much warmer, the days were much longer and so it was much easier to make films. By the 1920s Hollywood was the unchallenged centre of the film industry.

The grown thin the number of people going to the cinema every week was a real sign of prosperity. If people could afford the price of a ticket and had the time to spend three or four hours in a cinema, they had to be better off. Sales of cinema tickets became a very effective way of judging the success of the American economy.

The main reason for the success of the cinema was escapism. It could open up whole new worlds for just a few cents. The big hollywood studios such as MGM, Warner Brothers and Paramount began to compete to produce the most ambitious films. At the same time they developed the star system. They publicised their actors and actresses so that they became famous faces. In fact film stars became the most famous people in the world at a time when there was no television.

Throughout the 1920s most films were silent. The industry had not worked out how to synchronise sound and pictures. But in 1927 the first talkie was produced, 'The Jazz Singer'. In fact only about ten minutes of the film actually had sound, but it made all the difference. While some studios continued to produce silent films, it soon became obvious that talkies were the future. The change spelt the end of some of the most famous stars of the 'silent screen'. Actors and actresses who looked good, but who had strange sounding voices, or who just could not speak clearly, suddenly found their careers came to an abrupt end.

There were soon concerns that the cinema might lead to immorality. In 1922 the Hays Office was set up to establish rules about what could and could not be shown on the screen. For example, in love scenes in a bedroom, actors always had to keep one foot on the floor. This was just another example of the double standards that were common in the USA in the 1920s. But despite the attempts to control what was shown on the screen, the cinema could only be a force for change. People saw new images and new ideas and found themselves transported into new lands during their weekly trips to the movies.

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